Digital Marketing in Healthcare

Principles and Approaches

Summary

Digital marketing has transformed the healthcare industry, revolutionizing how businesses connect with patients and other stakeholders. The two-day training programme on “Digital Marketing in Healthcare Principles and Approaches” aims to equip Marketing and Sales professionals, and Medical employees in Pharmaceutical companies and other healthcare companies with the skills and knowledge to develop and implement successful digital marketing and Sales strategies in healthcare. Participants will learn how to harness the power of digital channels to drive awareness, engage customers and patients, and build loyalty. By the end of the training, participants will be equipped with practical skills and knowledge to apply digital marketing best practices to their healthcare businesses and enhance their competitiveness.

Learning Objectives

Understand the principles and concepts of digital marketing in healthcare.
Learn how to develop a successful omni-channel strategy for healthcare businesses.
Explore how to orchestrate the different channels available for healthcare businesses.
Learn how to measure the effectiveness of digital marketing campaigns in healthcare.

Who Should Participate

The training is ideal for Marketing and Sales professionals, Medical representatives, and other healthcare employees who are involved in the development and implementation of marketing strategies for healthcare businesses.

Included

1

Access to all video and training materials
2

Communication channel with registered peers
3

Live and internactive format platform
4

121 with the trainer
4

Q&A open all over the training
4

Training recorded in digital format
4

Certificate & CPD Points

TRAINER PROFILE

René Neubach works as consultant in the Multi-Channel Marketing area and works with clients in the Pharma- and non-Pharma industries on Multi-Channel strategies, tactical plans and concepts. In his former position René acted as Client Services Lead and Vienna eMarketing Center co-lead at Pfizer. He has over 15 years experience in the digital space and been responsible for more than 800 digital projects. René started his professional career in online web agencies in 1998 and has worked in various creative roles as Art Director, Concept Specialist and Creative Director. In 2006, René started to work for Wyeth as eMarketing Project Manager, responsible for the Austria-CEE-Russia region, with responsibility to build and maximize Internet presence in all affiliate markets. In early 2008 Rene, together with one of his associates, built up the Vienna eMarketing Center for Wyeth acting in Europe, Middle East and Africa, later becoming part of Specialty care Europe in Pfizer after the acquisition of Wyeth, servicing clients in more than 44 countries globally today.

€ 1499

Online participation
Online workbook & materials on Table
Certificate

€2998

€ 2848

Online participation 2x
Online workbook & materials on Table
Certificate

€4497

€ 4047

Online participation 3x
Online workbook & materials on Table
Certificate

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Structures, Roles, tech stack, mindset and habits.

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