4 Things to do Now to Create a Better Buyer Experience

Buyers want a better buyer experience. We know this because of findings in the new Showpad report, The New B2B Buyer Experience, that shows buyers are taking longer to make purchasing decisions, are relying on more people within their company to help make those decisions, and are researching more before contacting a sales rep than

4 Benefits of Customer Segmentation in your Sales Department

When it comes to your customers, the one-size-fits-all sales approach will never give you the results you want. Think about it. Not all your customers are the same, so why would you communicate your product to them in the exact same way? It’s time to talk about segmentation. Don’t be afraid of the word. It

The War Between Sales and Marketing Needs to End Now.

Sales and marketing, in every company, are working towards the same goal. To help their company grow. So how come that 87% of the terms sales and marketing use to describe each other are negative? If this also happens to your organization, a friendly warning: This needs to stop. Now. According to a Harvard Business

6 Hottest Sales & Marketing Trends to Follow up Now

Everyone in the B2B sales and marketing world knows the winning strategies it takes to grow their business. Since we are well into 2017, it’s time to review the best practices and stick to the ones innovative enough which will make a difference to your customer approach. Marketing #1: AI Is the Future Can Marketing

Speaker Interview with Geoff Ramm from OMG Marketing

Marketing is a passion, an obsession. Geoff Ramm will tell you the same! During EBCG‘s Chemicals Sales & Marketing Toolbox, Geoff will help you stay one step ahead of your competition. So: “Prepare to be entertained, energised and enlightened on a journey of memorable customer service and marketing ideas”. Tell me a little about yourself and your

Speaker Interview with Ian Rhodes | Chemicals Sales & Marketing Toolbox

In less than 2 months, the 4th Annual Chemicals Sales & Marketing Toolbox will kick off in Berlin. On November 22 & 23, more than 90 sales and marketing professionals from the chemicals industry will come together for 2 days full of case studies, success stories and -of course- a lot of fun. During our

Chemicals Sales & Marketing Toolbox Day 2 Focus

Ok. Let’s recap what we know so far about the Chemicals Sales & Marketing Toolbox. Our event will take place in the beautiful and historical city of Berlin. There is a special treat for you by the Science Kitchen who will feed your mind and your belly. During the discussion of the century, you will

Chemicals Sales & Marketing Toolbox: Day 1 Focus

A marketing guru, the marketing director of Petronas and the marketing manager of DSM walk into a room. Sounds like a joke? Well, it isn’t! That is just a small part of our amazing speaker panel on the 4th Annual Chemical Sales & Marketing Toolbox in Berlin. This event is specially designed to help you

Welcome to the 4th Annual Chemicals Sales & Marketing Toolbox

Are you ready to be entertained? Do you want to surf the wave of technology and transform your company into something bigger and better? Something that your customers will truly love? Then look no further. The 4th Annual Chemicals Sales & Marketing Toolbox is here to provide you with everything you need in order to

Social Media in the Chemical Industry

While many companies and industries have embraced Social Media to boost brand messaging and interact with customers, you will find sectors with a higher number of so-called laggards. Although success stories are certainly there, the chemical industry is one of those sectors that is behind with integrating Social Media effectively within the overall marketing strategy.