4 Things to do Now to Create a Better Buyer Experience

Buyers want a better buyer experience. We know this because of findings in the new Showpad report, The New B2B Buyer Experience, that shows buyers are taking longer to make purchasing decisions, are relying on more people within their company to help make those decisions, and are researching more before contacting a sales rep than

How To Embrace Change In A Traditional Industry Like Chemicals

During our market research for the Chemicals Sales and Marketing Toolbox, we wanted industry leaders to share their insights with us in order to deeply understand the challenges they are facing in their day-to-day activities. The last interview within our Digitalization Trilogy of Interviews was with Wojciech Poludniewski, Group Director, Digital Business at Hempel A/S.

How AI and Machine Learning Can Transform the Chemical Industry

The chemical industry is -without question- one of the most important industries in the world. Not only do 90% of our everyday products contain chemicals, but the industry also employs approximately 10 million people. Naturally, they were one of the first to embrace digital technologies such as process control systems or sensors which have a

Digitalization: How Transparency & Full-Time Availability Change Traditional Sales Patterns

We know that Digitalization plays a crucial role in the chemical industry in 2018. Digitalization does not only cause a shift in supply centres but also opens doors to increasing competition. Customers often take advantage of increasing competition among sales professionals by demanding low-cost solutions. So consequently, there might be more pressure to maintain the full value of the sale

How Globalization, Technology and Waste Management Shape the Chemical Industry in 2018

Major challenges such as increasing globalization, disruptive technologies or environmental preservation affect all industries and thus also chemicals. Departments like Supply Chain, Resource Planning or Life Cycle Management will experience a significant boost in efficiency throughout this and the following years. Have a look at these three major trends particularly relevant for the chemical industry.

5 Questions with… Freek Van den Broek, Global Marketing Manager Digital at DSM

Freek Van den Broek will present at our Chemicals Sales & Marketing Toolbox in Berlin on November 22-23. He has a story about perfecting best customer experience ready for you! Get to know Freek a bit through our 5 questions 🙂 1. What was the most thrilling moment of your career in DSM? In my role as Commercial

The War Between Sales and Marketing Needs to End Now.

Sales and marketing, in every company, are working towards the same goal. To help their company grow. So how come that 87% of the terms sales and marketing use to describe each other are negative? If this also happens to your organization, a friendly warning: This needs to stop. Now. According to a Harvard Business

6 Hottest Sales & Marketing Trends to Follow up Now

Everyone in the B2B sales and marketing world knows the winning strategies it takes to grow their business. Since we are well into 2017, it’s time to review the best practices and stick to the ones innovative enough which will make a difference to your customer approach. Marketing #1: AI Is the Future Can Marketing

Speaker Interview with Geoff Ramm from OMG Marketing

Marketing is a passion, an obsession. Geoff Ramm will tell you the same! During EBCG‘s Chemicals Sales & Marketing Toolbox, Geoff will help you stay one step ahead of your competition. So: “Prepare to be entertained, energised and enlightened on a journey of memorable customer service and marketing ideas”. Tell me a little about yourself and your

Speaker Interview with Ian Rhodes | Chemicals Sales & Marketing Toolbox

In less than 2 months, the 4th Annual Chemicals Sales & Marketing Toolbox will kick off in Berlin. On November 22 & 23, more than 90 sales and marketing professionals from the chemicals industry will come together for 2 days full of case studies, success stories and -of course- a lot of fun. During our