Expand Your Know-How
Tailored for you:
The program is built together with you and for you, with clear focus on real stories from the world of Chemicals. Plus, you get to choose which sessions you want to attend based on your personal needs.
Baby won’t sit in the corner!
If you want to just sit & listen, we are already so, so sorry. Too many workshops, discussions & campfire sessions won’t let you do that.
30+ Sales & Marketing presenters
from Chemical companies of various sizes & focuses. Number of sponsored presentations is limited.
Networking is the key!
All of our conferences get high rating for plenty of networking opportunities, both during breaks and our interactive sessions.
The Chemicals Sales & Marketing is like your favorite TV series, which gets renewed for a new season each year. Our event is not like the boring ones that we need to watch because it’s our routine. Chemicals is that one great series which brings value to your everyday working life! 🙂
– Viktoria Michalickova, Senior Conference Producer at EBCG
A Sneak Peek Of Our Program
Have you met Andrew & Pete?
We are on an ambitious journey, coming very far, very fast. We think it is down to our ambition and hard work ethic… but more importantly, letting our creative juices flow and standing out.
Ian Tidswell, Independent Consultant, Switzerland| Capturing Value From Your Innovation: Designing the Pricing and Business Model
- It can be difficult to capture a premium price for your innovative product. In particular, “price blockers” can hinder adoption
- Understanding the full value picture and using it to match your value delivery with customer value capture can unblock pricing challenges
- We’ll review case studies to highlight the approach
Freek Van den Broek, Global Marketing Manager Digital DSM, Netherlands | From E-commerce to D-commerce, Enabling the Best Customer Experience Possible
- Where digital commerce meets human
- Selling via different channels and different data sources to enable smooth customer journeys
- Focusing on enabling the best customer experience possible
Zoltan Nahoczky, Global Digital Marketing Transformation & Growth Leader, DuPont, Switzerland| STORY: Digital Marketing Transformation – a Customer Centric Approach
- Digital marketing transformation dilemmas
- Organizational readiness and status
- The customer’s point of view
- The challenges of content development: from engagement to sales
It’s All about Fun & Networking
Leave your tie and heels at your hotel; it is time to have fun! Join us for our informal networking party. Meet your peers, continue discussions, and enjoy fine traditional specialties with local beer and beautiful view.
The best like-minded B2B event I have done so far.
Very good networking & inspiring opportunities.
Frederic Lennerts, Carmeuse
Sharing individual company strategy and experiences
makes our industry stronger and ready for the future.
Xavier Cardoso, Nalco Water
Premium Speaker Panel
Freek Van den Broek
Global Marketing Manager Digital
Global Digital Marketing Transformation & Growth Leader
Strategic Accounts Director
Air Liquide, France
Head of Marketing Flavors EAME
Vice President Sales AC&D Business Area EMEA
Perstorp Group, Sweden
Global Marketing Manager Digital (Transformation)
Director Sales Chemicals Europe
Manager Digital Mindset & Learning
EMEA Digital Marketing Manager
PPG Industries, Denmark
VP Global Marketing & Development
Global Marketing Manager
Sales Productivity Consultant
Country Cluster Manager,Commercial operations EMEA
Head of Center of Competence Sales & Marketing EMEA
The Linde Group, Germany
The Dow Chemical, Switzerland
Andrew and Pete, United Kingdom
Markus Hartung (TBC)
Director – Head of Sales EMEA
Vice President of Global Marketing
Andrew and Pete, United Kingdom
Lukas von Hippel
Pharma Waldhof, Germany
Chief Digital Officer & Customers
Wacker Chemie, Germany
New Business Development Manager CM & T
See all speakers
Geoff Ramm, Marketing Speaker captured the attention of our crowd in the first few seconds and held us there for entire 40 minutes! How? A thrilling flow of professional stories showing how sales were increased in a short time shouted the secret of OMG: don’t follow the crowd, be different and make it personal – yes, also in B2B chemicals sales and marketing.
“It was a real pleasure working alongside you, on the build up and of course during the event itself. You guys are uber professional and the amount of detail and care certainly showed for the audience and me. ”
The Challenge of Integrating Digital and Traditional Marketing
Francois Scheffler, Vice President, Gobal Segment Management, Human Nutrition BASF revealed how they tackle the challenge: Widen the lens but maintain a focus. Content is king.Interact with disruptive players. Not either/or but all. Traditional marketing can be anchor of digital strategy.
E-commerce within DSM
Freek van den Broek, Global Marketing Manager Digital, DSM brought to the stage a real life case study. Showcasing the challenges of how to sell to the digital B2B buyers. A couple of take-outs for you: convenience is the new loyalty; customer experience + operational excellence = a sure win!
Hackaton: 90 Minutes to Fix Your Multichannel Marketing!
Yannick Di Mondo, Global head Digital & Social Media, AkzoNobel triggered everyone’s brain. In the room filled with energy, the groups worked on their own solutions. Practical ideas were collected and presented table by table. We are sure that by now, this session is being replicated in the chemical organizations and digital transformation will soon be taken to the next level.