Expand Your Know-How
Tailored for you:
The program is built together with you and for you, with clear focus on real stories from the world of Chemicals. Plus, you get to choose which sessions you want to attend based on your personal needs.
Baby won’t sit in the corner!
If you want to just sit & listen, we are already so, so sorry. Too many workshops, discussions & campfire sessions won’t let you do that.
30+ Sales & Marketing presenters
from Chemical companies of various sizes & focuses. Number of sponsored presentations is limited.
Networking is the key!
All of our conferences get high rating for plenty of networking opportunities, both during breaks and our interactive sessions.
The Chemicals Sales & Marketing is like your favorite TV series, which gets renewed for a new season each year. Our event is not like the boring ones that we need to watch because it’s our routine. Chemicals is that one great series which brings value to your everyday working life! 🙂
– Viktoria Michalickova, Senior Conference Producer at EBCG
A Sneak Peek Of Our Program
Ian Tidswell, Independent Consultant, Switzerland| Capturing Value From Your Innovation: Designing the Pricing and Business Model
- It can be difficult to capture a premium price for your innovative product. In particular, “price blockers” can hinder adoption
- Understanding the full value picture and using it to match your value delivery with customer value capture can unblock pricing challenges
- We’ll review case studies to highlight the approach
Freek Van den Broek, Global Marketing Manager Digital DSM, Netherlands | From E-commerce to D-commerce, Enabling the Best Customer Experience Possible
- Where digital commerce meets human
- Selling via different channels and different data sources to enable smooth customer journeys
- Focusing on enabling the best customer experience possible
Zoltan Nahoczky, Global Digital Marketing Transformation & Growth Leader, DuPont, Switzerland| In Your Face! Omni-Channel Marketing Strategy That Worked
- Creating one-on-one experiences: the heart of the omni-channel marketing approach
- Interact with customers on their preferred channels.
- Proper data strategy in place to be able to collect and gain insights from the information
It’s All about Fun & Networking
Leave your tie and heels at your hotel; it is time to have fun! Join us for our informal networking party. Meet your peers, continue discussions, and enjoy fine traditional specialties with local beer and beautiful view.
The best like-minded B2B event I have done so far.
Very good networking & inspiring opportunities.
Frederic Lennerts, Carmeuse
Sharing individual company strategy and experiences
makes our industry stronger and ready for the future.
Xavier Cardoso, Nalco Water
Premium Speaker Panel
Freek Van den Broek
Global Marketing Manager Digital
Yannick Di Mondo
Global Head Digital & Social Media
Akzo Nobel Chemicals , the Netherlands
Strategic Accounts Director
Air Liquide, France
Head of Marketing Flavors EAME
Vice President Sales AC&D Business Area EMEA
Perstorp Group, Sweden
Global Marketing Manager Digital (Transformation)
Global Digital Marketing Transformation & Growth Leader
Manager Digital Mindset & Learning
Director Sales Chemicals Europe
VP Global Marketing & Development
Global Marketing Manager
Sales Productivity Consultant
EMEA Digital Marketing Manager
PPG Industries, Denmark
Global Commercial Excellence Learning & Development
Markus Hartung (TBC)
Director – Head of Sales EMEA
Christophe Le Ret (TBC)
Director of Strategic Marketing
Martina Diekmann (TBC)
Vice President of Global Marketing
EMS Chemie (TBC)
See all speakers
Geoff Ramm, Marketing Speaker captured the attention of our crowd in the first few seconds and held us there for entire 40 minutes! How? A thrilling flow of professional stories showing how sales were increased in a short time shouted the secret of OMG: don’t follow the crowd, be different and make it personal – yes, also in B2B chemicals sales and marketing.
“It was a real pleasure working alongside you, on the build up and of course during the event itself. You guys are uber professional and the amount of detail and care certainly showed for the audience and me. ”
The Challenge of Integrating Digital and Traditional Marketing
Francois Scheffler, Vice President, Gobal Segment Management, Human Nutrition BASF revealed how they tackle the challenge: Widen the lens but maintain a focus. Content is king.Interact with disruptive players. Not either/or but all. Traditional marketing can be anchor of digital strategy.
E-commerce within DSM
Freek van den Broek, Global Marketing Manager Digital, DSM brought to the stage a real life case study. Showcasing the challenges of how to sell to the digital B2B buyers. A couple of take-outs for you: convenience is the new loyalty; customer experience + operational excellence = a sure win!
Hackaton: 90 Minutes to Fix Your Multichannel Marketing!
Yannick Di Mondo, Global head Digital & Social Media, AkzoNobel triggered everyone’s brain. In the room filled with energy, the groups worked on their own solutions. Practical ideas were collected and presented table by table. We are sure that by now, this session is being replicated in the chemical organizations and digital transformation will soon be taken to the next level.