Pygmalios: The Winner of the Startup Competition

Last month, the 6th Annual CFO Executive Summit kicked off in Prague. 27 speakers and more than 100 attendees got together in the beautiful Sheraton Prague Charles Square Hotel to discuss about the strategic role of the CFO and the role of analytics in today’s business. During the event, 8 pre-selected Startups from Slovakia and Czech Republic had the opportunity to present their original business ideas in front of our delegates. And the winner was the retail analytics startup from Slovakia, Pygmalios.

I had the chance to talk to Michal Tomčík (Business Development Director of Pygmalios) and ask him about the company and its vision.

What is Pygmalios?

Pygmalios is an analytics tool for the tracking of physical behavior of your customers and workforce, with the ambition to automatize and replace some retail managers’ daily decision by AI in the future.

Why did you choose that name? What does it mean?

Pygmalios is based on the epic story about Pygmalion. Pygmalion was a Cypriot sculptor who carved a woman out of ivory.  After seeing the Propoetides he was “not interested in women”, but his statue was so fair and realistic that he fell in love with it. In time, Aphrodite’s festival day came, and Pygmalion made offerings at the altar of Aphrodite. There, too scared to admit his desire, he quietly wished for a bride who would be “the living likeness of my ivory girl.” When he returned home, he kissed his ivory statue, and found that its lips felt warm. Aphrodite had granted Pygmalion’s wish. Pygmalion married the ivory sculpture that was transformed into a woman under Aphrodite’s blessing.

Pygmalios is also bringing the offline physical world alive.

What gets you up from bed in the morning?

The feeling that we are working on something huge that can improve services cross the whole retail world.  Unicorn people that are working with us and the future of retail management automatization vision that can replace a lot of retail management’s daily decision making and save working hours for retail managers.

Who has inspired you and why?

Inspiration has come from two clients that were demanding cost efficiency, in-store navigation-tracking and by our recent works with web analytics and offline surveys.