4 Benefits of Customer Segmentation in your Sales Department

Eftychia Avgerinou Marketing & Sales

When it comes to your customers, the one-size-fits-all sales approach will never give you the results you want. Think about it. Not all your customers are the same, so why would you communicate your product to them in the exact same way? It’s time to talk about segmentation. Don’t be afraid of the word. It is simpler than it sounds. …

The War Between Sales and Marketing Needs to End Now.

Eftychia Avgerinou Chemicals Sales & Marketing Toolbox, Marketing & Sales

Sales and marketing, in every company, are working towards the same goal. To help their company grow. So how come that 87% of the terms sales and marketing use to describe each other are negative? If this also happens to your organization, a friendly warning: This needs to stop. Now. According to a Harvard Business Review research, “when Sales and …

6 Hottest Sales & Marketing Trends to Follow up Now

Eftychia Avgerinou Chemicals Sales & Marketing Toolbox, Marketing & Sales

Everyone in the B2B sales and marketing world knows the winning strategies it takes to grow their business. Since we are well into 2017, it’s time to review the best practices and stick to the ones innovative enough which will make a difference to your customer approach. Marketing #1: AI Is the Future Can Marketing be replaced by artificial intelligence? …

Speaker Interview with Geoff Ramm from OMG Marketing

Eftychia Avgerinou Chemicals Sales & Marketing Toolbox, Marketing & Sales

Marketing is a passion, an obsession. Geoff Ramm will tell you the same! During EBCG‘s Chemicals Sales & Marketing Toolbox, Geoff will help you stay one step ahead of your competition. So: “Prepare to be entertained, energised and enlightened on a journey of memorable customer service and marketing ideas”. Tell me a little about yourself and your career. I am 41 years …

ian-rhodes

Speaker Interview with Ian Rhodes | Chemicals Sales & Marketing Toolbox

Eftychia Avgerinou Chemicals Sales & Marketing Toolbox, Marketing & Sales

In less than 2 months, the 4th Annual Chemicals Sales & Marketing Toolbox will kick off in Berlin. On November 22 & 23, more than 90 sales and marketing professionals from chemicals industry will come together for 2 days full of case studies, success stories and -of course- a lot of fun. During our event, Ian Rhodes,  Digital Marketing Strategist at Brand …

Chemicals Sales & Marketing Toolbox intro

Welcome to the 4th Annual Chemicals Sales & Marketing Toolbox

Eftychia Avgerinou Chemicals Sales & Marketing Toolbox, Marketing & Sales

Are you ready to be entertained? Do you want to surf the wave of technology and transform your company into something bigger and better? Something that your customers will truly love? Then look no further. The 4th Annual Chemicals Sales & Marketing Toolbox is here to provide you with everything you need in order to change your company’s way of …

Social Media in the Chemical Industry

Lucas Wijntjes Marketing & Sales

While many companies and industries have embraced Social Media to boost brand messaging and interact with customers, you will find sectors with a higher number of so-called laggards. Although success stories are certainly there, the chemical industry is one of those sectors that is behind with integrating Social Media effectively within the overall marketing strategy. Does that mean that Social …

Segmentation in the Chemical Industry – Understanding your Customer

Lucas Wijntjes Marketing & Sales

Clearly, chemical companies can benefit from a more sophisticated segmentation process. That process should begin with a richer understanding of the customer that is based on three complementary perspectives: customer needs, customer behavior and customer attractiveness. Chemical companies, said Ansgar Wille, Senior Director of M&S Excellence Program at Royal DSM, for Chemicals S&M Toolbox attendees last year, nowadays understand the …