5 Questions with… Freek Van den Broek, Global Marketing Manager Digital at DSM

Viktoria Michalickova Chemicals Sales & Marketing Toolbox

Freek Van den Broek will present at our Chemicals Sales & Marketing Toolbox in Berlin on November 22-23. He has a story about perfecting best customer experience ready for you! Get to know Freek a bit through our 5 questions :) 1. What was the most thrilling moment of your career in DSM? In my role as Commercial Digital Transformation manager, I am ...

5 Questions with… Alison Chalker

Kristina Priecelova Pharmaceutical PPM

Curious whom you will meet at at our Healthcare PPM Toolbox in Jersey City on February 8-9? Alison will present at our Healthcare PPM Toolbox in Jersey City on February 8-9. She will prepare two sessions for our audience: informal discussion titled Project Management as a Springboard to Other Pharma Careers – Developing Yourself and Your Staff to Identify the Opportunities and Recognize ...

5 Questions with … Amir Khamseh

Kristina Priecelova Pharmaceutical PPM

Curious whom you will meet at at our Healthcare PPM Toolbox in Jersey City on February 8-9? Amir Khamseh, Head - PMO Surgical Heart Valve Therapy, Edwards Lifesciences & President PMI - Orange County Chapter will focus on comparing project and program management and explaining how they go hand in hand. Get to know Amir a bit through our 5 ...

The Healthcare PPM Toolbox in New Jersey is back!

Kristina Priecelova Pharmaceutical PPM

Are you ready for some incredible news? The Healthcare PPM Toolbox in NJ is back! The only Healthcare project & portfolio management event you need to attend will kick off on February 8th in Hyatt Regency Jersey City on the Hudson. For those of you who consider yourself an EBCG family member, you already know what to expect. But for ...

4 Benefits of Customer Segmentation in your Sales Department

Eftychia Avgerinou Marketing & Sales

When it comes to your customers, the one-size-fits-all sales approach will never give you the results you want. Think about it. Not all your customers are the same, so why would you communicate your product to them in the exact same way? It’s time to talk about segmentation. Don’t be afraid of the word. It is simpler than it sounds. …

The War Between Sales and Marketing Needs to End Now.

Eftychia Avgerinou Chemicals Sales & Marketing Toolbox, Marketing & Sales

Sales and marketing, in every company, are working towards the same goal. To help their company grow. So how come that 87% of the terms sales and marketing use to describe each other are negative? If this also happens to your organization, a friendly warning: This needs to stop. Now. According to a Harvard Business Review research, “when Sales and …

Getting the most out of a conference

Eftychia Avgerinou EBCG Company

With autumn approaching, conference season is around the corner. Conferences are the best way to meet new people, gain visibility and excel on your career by learning new skills and making the right connections. However, the whole concept of attending a conference at times may be overwhelming. Speakers, sponsors, sessions, workshops, expos, networking. So here are 6 tips on how …

stefan-maj

Štefan Máj, legenda Slovenskej sporiteľne, na konci svojej profesnej kariéry vystúpi na CFO Fórum Slovensko

Eftychia Avgerinou CFO Fórum Slovensko

Dňa 10. a 11. októbra 2017 nás čaká už 4. ročník konferencie CFO Fórum Slovensko, kde sa po roku opäť stretnú poprední finanční riaditelia, významní partneri a nádejní startupisti zo Slovenska a Českej republiky. Naše pozvanie medzi rečníkov podujatia prijal i pán Štefan Máj, predseda predstavenstva a generálny riaditeľ Slovenskej sporiteľne. 1. Pán Máj, prezraďte nám trochu viac o Vás …

6 Hottest Sales & Marketing Trends to Follow up Now

Eftychia Avgerinou Chemicals Sales & Marketing Toolbox, Marketing & Sales

Everyone in the B2B sales and marketing world knows the winning strategies it takes to grow their business. Since we are well into 2017, it’s time to review the best practices and stick to the ones innovative enough which will make a difference to your customer approach. Marketing #1: AI Is the Future Can Marketing be replaced by artificial intelligence? …