Ok. Let’s recap what we know so far about the Chemicals Sales & Marketing Toolbox. Our event will take place in the beautiful and historical city of Berlin. There is a special treat for you by the Science Kitchen who will feed your mind and your belly. During the discussion of the century, you will have the opportunity to test our new innovative platform. This platform will cover 3 global markets regarding sales and marketing strategies in the chemical industry. And that’s just during the first day! So what about the second one?
Sales or Marketing? Your Choice.
During the second day of the Chemicals Sales & Marketing Toolbox, all attendees can choose their favorite stream according to their preference. Therefore, you need to answer one question: Are you interested in Sales or in Marketing?
Stream A: Are you in Sales?
The way our business is organized today is not innovation friendly. So what can we do to become innovative? Lukas von Hippel, Managing Director of Pharma Waldhof will talk about how to implement innovation and how to deal with the consequences.
Markus Hartung, Director – Head of Sales EMEA from Evonik will present a case study on the future of sales while after our morning break, you will have the opportunity to join Joachim Becker’s (Director Major Accounts & Pricing Processes from Merck Millipore) workshop on pricing. He will share his insights on how to determine and apply perceived value for price setting and the benefits of the latest communication tools.
Right before lunch, your favorite morning speaker will answer your questions in the roundtable discussions. Feel free to share your concerns and discuss your ideas.
In the afternoon, Peter von Natzmer, Market Director of Novasep will elaborate more on customer orientation through strategic marketing. Frederic Geoffrois, Strategic Accounts Director of Air Liquide will help you become an ambassador of your customer within your organization.
Peter Senior, Head of Hospital Care of Linde Healthcare, will share his story of Linde Healthcare and how they took advantage of the increase of digitalization in an industry where value is embedded in traditional business models.
Last but not least, Dirk Sandri, Head of Marketing of Fine Chemicals at Saltigo GmbH will talk about pricing and how to manage your market in panic mode.
Stream B: Are you in Marketing?
During the first presentation, our chairman Marc Cheloudko, Strategic Marketing/ Executive Consultant/ Profitable Growth Acceleration at MC Consulting, will collect your expectations of the event as well as your favorite moments from the first day to make sure the discussions are focusing on your needs.
Timo Kondziela, Global Head of Marketing Paper-based Packaging of Actega, will present Acteca’s success story on customer retention and Haydn Boehm, Senior Director of Marketing – Global Chemicals of Thermo Fisher Scientific, will walk you through the best ways to build a chemist friendly website.
Right before lunch, you will have the chance to discuss with your favorite speaker and brainstorm on web content ideas.
Interested on M&As? Marc Cheloudko will elaborate on the key role of marketing inside an M&A and how to go beyond the classical synergies in order to lead and support the process.
It sounds very interesting!
We know! EBCG‘s Chemicals Sales & Marketing Toolbox is specially created to fulfill all your needs and help you take your organization to the next level. If you want to know more, request your agenda. If we convinced you so easily, then don’t wait another minute and register now! In the meanwhile, like our page on Facebook and LinkedIn and follow us on Twitter. Yes, we are very socially active people. 🙂