Eftychia Avgerinou

How To Embrace Change In A Traditional Industry Like Chemicals

During our market research for the Chemicals Sales and Marketing Toolbox, we wanted industry leaders to share their insights with us in order to deeply understand the challenges they are facing in their day-to-day activities. The last interview within our Digitalization Trilogy of Interviews was with Wojciech Poludniewski, Group Director, Digital Business at Hempel A/S. …

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How AI and Machine Learning Can Transform the Chemical Industry

The chemical industry is -without question- one of the most important industries in the world. Not only do 90% of our everyday products contain chemicals, but the industry also employs approximately 10 million people. Naturally, they were one of the first to embrace digital technologies such as process control systems or sensors which have a …

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Digitalization: How Transparency & Full-Time Availability Change Traditional Sales Patterns

We know that Digitalization plays a crucial role in the chemical industry in 2018. Digitalization does not only cause a shift in supply centres but also opens doors to increasing competition. Customers often take advantage of increasing competition among sales professionals by demanding low-cost solutions. So consequently, there might be more pressure to maintain the full value of the sale …

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How Globalization, Technology and Waste Management Shape the Chemical Industry in 2018

Major challenges such as increasing globalization, disruptive technologies or environmental preservation affect all industries and thus also chemicals. Departments like Supply Chain, Resource Planning or Life Cycle Management will experience a significant boost in efficiency throughout this and the following years. Have a look at these three major trends particularly relevant for the chemical industry. …

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