Eftychia Avgerinou

3 Overlooked Cultural Challenges in Mergers and Acquisitions

In order to increase market share, product offering and enter new markets, organizations often see mergers and acquisitions as the preferred opportunity for growth. Companies like Renault-Nissan and GlaxoSmithKline show these ambitions can form solid alliances and bring true customer value. Unfortunately, the reality in many cases is often less romantic. In fact, failure rates …

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Social Media in the Chemical Industry

While many companies and industries have embraced Social Media to boost brand messaging and interact with customers, you will find sectors with a higher number of so-called laggards. Although success stories are certainly there, the chemical industry is one of those sectors that is behind with integrating Social Media effectively within the overall marketing strategy. …

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Today’s CFO as Performance Accelerator towards Sustainable Growth

The transition to XaaS (Everything as a Service) has become increasingly decisive in an organization’s quest towards sustainable, profitable growth. Furthermore, the role of the CFO during this process is crucial. It’s no news that cloud technology, big data and mobile devices have left their permanent marks on the market landscape. This has consequences for …

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Segmentation in the Chemical Industry – Understanding your Customer

Clearly, chemical companies can benefit from a more sophisticated segmentation process. That process should begin with a richer understanding of the customer that is based on three complementary perspectives: customer needs, customer behavior and customer attractiveness. Chemical companies, said Ansgar Wille, Senior Director of M&S Excellence Program at Royal DSM, for Chemicals S&M Toolbox attendees …

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