4 Benefits of Customer Segmentation in your Sales Department

Eftychia Avgerinou Marketing & Sales

When it comes to your customers, the one-size-fits-all sales approach will never give you the results you want. Think about it. Not all your customers are the same, so why would you communicate your product to them in the exact same way? It’s time to talk about segmentation. Don’t be afraid of the word. It is simpler than it sounds. …

The War Between Sales and Marketing Needs to End Now.

Eftychia Avgerinou Chemicals Sales & Marketing Toolbox, Marketing & Sales

Sales and marketing, in every company, are working towards the same goal. To help their company grow. So how come that 87% of the terms sales and marketing use to describe each other are negative? If this also happens to your organization, a friendly warning: This needs to stop. Now. According to a Harvard Business Review research, “when Sales and …

Getting the most out of a conference

Eftychia Avgerinou EBCG Company

With autumn approaching, conference season is around the corner. Conferences are the best way to meet new people, gain visibility and excel on your career by learning new skills and making the right connections. However, the whole concept of attending a conference at times may be overwhelming. Speakers, sponsors, sessions, workshops, expos, networking. So here are 6 tips on how …

stefan-maj

Štefan Máj, legenda Slovenskej sporiteľne, na konci svojej profesnej kariéry vystúpi na CFO Fórum Slovensko

Eftychia Avgerinou CFO Fórum Slovensko

Dňa 10. a 11. októbra 2017 nás čaká už 4. ročník konferencie CFO Fórum Slovensko, kde sa po roku opäť stretnú poprední finanční riaditelia, významní partneri a nádejní startupisti zo Slovenska a Českej republiky. Naše pozvanie medzi rečníkov podujatia prijal i pán Štefan Máj, predseda predstavenstva a generálny riaditeľ Slovenskej sporiteľne. 1. Pán Máj, prezraďte nám trochu viac o Vás …

6 Hottest Sales & Marketing Trends to Follow up Now

Eftychia Avgerinou Chemicals Sales & Marketing Toolbox, Marketing & Sales

Everyone in the B2B sales and marketing world knows the winning strategies it takes to grow their business. Since we are well into 2017, it’s time to review the best practices and stick to the ones innovative enough which will make a difference to your customer approach. Marketing #1: AI Is the Future Can Marketing be replaced by artificial intelligence? …

10 Tips For Attendees to Increase Engagement at Events

Eftychia Avgerinou EBCG Company

Conferences and networking events: you either love them or hate them. They are part of your life as a business professional. What you cannot deny is that they allow you to get in touch with like-minded professionals and to create important business connections. In the age of click-of-a-mouse information, events and conferences are not the first choice of gathering information. …

How To Prevent Burnout at Work

Eftychia Avgerinou Medical Devices

Got you! You yawned! Yawning is obviously contagious but there might be a big chance you are just really, really, really tired from this week’s work. Friday is here and a few months back, every Thursday you made plans for Friday night and the weekend. And now, the only thing you can think of is going home, put on your …

The Art of Body Language: When Actions Speak Louder Than Words

Eftychia Avgerinou CFO Executive Summit

“Actions speak louder than words.” You have heard that before. But what does it really mean? 80% – 90% of the meaning of a message lies in the nonverbal part of it aka body language. Luka Cerar, Chief Financial Officer (Ljubljana, Slovenia) at Novartis, has a lot of experience when it comes to the art of body language that came from his …